What is Juna

Juna is an advanced version of an economic system created for a technologically advanced society. It offers all the same capabilities provided by modern economic systems, but without fraud, crises, injustice, and manipulation. Juna represents an alternative economic platform that, while retaining all the familiar aspects of everyday life, eliminates the accumulated relics and barriers of centuries and eliminates the inefficiencies and parasitism of outdated interaction mechanisms.

Juna is the integration of economic laws, a decentralized platform with an open interface, and an ecosystem that users can freely expand. This system is designed to build economic relationships, sell one's labor and talents, create wealth, protect against losses, and provide mutual support. It combines simplicity, fairness, freedom, and flexibility, offering users the tools to realize their potential in a technologically advanced world.

The main goal of Juna is to provide people with access to a technological but at the same time familiar and understandable system for everyday life, where there are no restrictions in forms of expression and activities. The founders of Juna encourage everyone to try using this concept of new connections and tools that they have developed. They also encourage the creation of new platforms, services, communities, businesses, and applications, because as the number of contacts and interactions between people grows, the financial laws of the system become more stable, reliable, and beneficial for all participants.

The founders laid down the fundamental principles of the development of the Juna economy and created simple services for participating in the system, exchanging goods and services, communicating, finding partners, resolving disputes, and conducting transactions and payments. Juna is not isolated from the real world—it integrates with it, providing tools for the interaction of real people who act, create, conflict, and cooperate.

The concept, ecosystem, and services of Juna are neutral and independent of jurisdictions and governments, but they also do not conflict with them. Participants themselves decide what their relationship with the outside world will be like, using built-in or self-created services.

Juna was created using the best practices from various fields. The foundation includes the laws of market economy, ensuring prosperity, rules for fraud protection from the international banking system, the capabilities of instant communication and information exchange from social networks, and legal and financial rules developed over centuries of corporate work. Added to this are freedom, decentralization, speed, and constant development provided by technology. However, the main ingredient is openness to all and the ability to independently create connections and businesses.

Juna is not a decentralized exchange (DEX), but it provides the opportunity to create one on its platform. It is not a bank, but it allows the creation of a bank. Juna is not a social network or marketplace, but it can be used for these purposes.

The main mechanic of Juna is the direct connection of people for investing, earning, spending, and multiplying wealth. The Juna system allows every participant, regardless of their location, to integrate into the global economy. If you are an engineer in Kenya, you can earn by repairing equipment in Alaska. If you are an artist in Indonesia, you can accept orders from Chile. If you are a shop owner in New Zealand, you can build trade relations with local farms and suppliers. If you are a student from Siberia, you can intern and build a career in the IT field in the UAE. If you are a lawyer, you can open a notary agency to sell legal services to other participants and help them comply with the laws of their countries when conducting business. If you are a financier, you can create your own neobank.

The number of people on the planet is growing, and time is passing faster and faster. The emergence of AI exacerbates inequality, social turbulence, and complicates the search for one's place in the world. Juna offers the idea of a new planetary economy that allows everyone to find their place and be in demand, offering their talents and labor on the global market. And perhaps, Juna will become the foundation not only for planetary but also interplanetary economics.

We strive to simplify and make economic interactions between people more reliable. Since the beginning of the 21st century, the world has experienced many technological revolutions: mobile devices, instant communication, digital sales through social networks, cryptocurrencies, blockchain exchanges, electronic payment systems, P2P services, crowdfunding, programmable bots, global fintech platforms, and growing AI. However, despite this progress, in 2024, it is still difficult for a person to feel safe and confident about the future, just as it was a thousand years ago. The modern world is undergoing a new wave of chaos, which seems to be the most powerful in recent history.

Difficulties in the stable sale of one's labor, experience, talents, and ideas are exacerbated by the intermediaries and restrictions remaining from the old economic system, including the interests of global corporations, the regulated banking system, legal barriers between countries, monopolistic employers, and the ambitions of shortsighted governments.

For a person to live in harmony, they need confidence in their future, which arises if their labor is in demand, if they have tools for their work and selling their labor that no one can take away, and if they themselves decide how to manage their time and resources.

For this, humanity needs a tool that will unite all accumulated technologies, eliminating their shortcomings such as fraud, unreliability, and complexity. We believe this will give a new impetus to global economic growth, involving a huge number of new participants in economic activity.

Juna offers a new model that allows people to independently decide what is fair for them in economic relationships with others and provides a simple tool for conducting economic activities and concluding reliable contracts. The main problem has always been trust between participants, but Juna offers an overlay that expands and improves existing institutions, creating synergy by complicating economic connections and ensuring transparency for all participants.

This approach opens access to a new global level of efficiency and reserves of economic growth that were previously limited by existing economic actors and the need for monopolistic ownership of resources.

Juna is an attempt to link the world of real human actions and the world of digital trust, built on strict mathematical algorithms. The system does not limit participants in their economic actions, but at the same time places full responsibility on them for their operations, providing a predictable, steadily growing, and transparent foundation for any activity, from individual creativity to building new cities.